NEW LOGO - CONSOLATA MISSIONARIES IN THE WORLD
CIP-CLC are institutions that ensure adequate philosophical training and language preparation of many people for the work of evangelization and related activities in the world all over. These educational institutions, initiated, managed and guided by the spirit and charism of Blessed Joseph Allamano, the founder of IMC and MC (Fathers, Brother and Sisters) in Turin-Italy; are glad to share with you the new international face and symbolic Identity of the Institute of the Consolata Missionaries (IMC) in the world as presented by the General direction as follows:
“After a long discernment, after many years of trials and attempts, after long consultations and exchanges of opinions, the Institute finally has chosen its logo to represent us and we present it to you so that it can be taken up by everyone. The logo is not only the main business card with which we present ourselves to people, but it is also the summary of our image, our philosophy, what we are and what we want to convey to the recipients. In other words, the logo is not only what the Institute represents but also what the Institute is all about Obviously, having to convey all these concepts, the design of the logo was a difficult and very long process. Comparing ourselves with the experts we can say, in summary, that the fundamental characteristics of a good logo are four:
- It must be descriptive, that is, to convey ideas, sensations and values fundamentally linked to the image of the mission we want to convey;
- It must be remembered, that is, it must combine visual impact and aesthetic simplicity so that it can be well stored in the minds of those who see it and will identify it more easily and associate it univocally with our own Institute;
-It must be versatile, and therefore adapt, both in colors and in dimensions, to various uses, supports and devices;
-It must be original: there are no Institutes in all respects equal to others, just as there must not be logos that are too similar or otherwise clearly related to other existing graphic concepts.
Trying to keep faith with all this, we, as GENERAL DIRECTION, present the logo that we have chosen to be adopted from now on by the whole Institute”.
~~seeking to raise standards in wholistic language learning and teaching~~